Serena Morton was born and raised in London. She began her career in the art world at Christie’s Auction House, King Street in 1994, where she worked in the Print Department, Modern British and Post-War and Contemporary British Paintings and Sculpture.
Serena Morton launched her ‘roving’ art gallery Agent Morton in 2008. She was amongst the first London curators of pop-up exhibitions, (dating from the time she left Christie’s King Street in the late 1990’s). In 2010 she co-owned and directed Morton Metropolis, Berners Street and followed with Agent Morton, on Dover Street.
2012 found Morton opening Serena Morton gallery at Canalside, 385 Ladbroke Grove and in 2014 she consolidated her West London position by opening her second Fine Art space at 343 Ladbroke Grove. In 2015 Morton joined forces with David Hill to form Serena Morton II, a gallery dedicated to photography and co-owned with Hill, adjacent to 343.
343-345 Ladbroke Grove now provides a ‘one stop’ destination for fine art and photography.
Serena Morton exhibitions have repeatedly won critical acclaim and she has a track record of identifying emerging artists.
After studying photography at Berkshire College of Art & Design, David Hill went on to deal in rare and collectable cameras before moving into a career in the music. Having co-founded the Nuphonic record label and running it for a decade, he then expanded into event production and consultancy, working for clients including Saatchi & Saatchi, Absolut Vodka, Haunch of Venison, Soho House and Frankfurt Fine Art Fair.
Back in 2003 David became aware of the work of Bill Bernstein, the New York-based photographer who documented the city’s burgeoning late-70s disco. Together they went through over four hundred rolls of film, which culminated in Disco – The Bill Bernstein Photographs, published by Reel Art Press in November 2015.
It was through the Disco project that David and Serena met, and in September 2015 they opened Serena Morton II, a dedicated photography space, next to her fine art gallery on West London’s Ladbroke Grove.