Serena Morton was born and raised in London. She began her career in the art world at Christie’s Auction House, King Street in 1994, where she worked in the Print Department, Modern British and Post-War and Contemporary British Paintings and Sculpture.

Serena Morton launched her ‘roving’ art gallery Agent Morton in 2008. She was amongst the first London curators of pop-up exhibitions, (dating from the time she left Christie’s King Street in the late 1990’s). In 2010 she co-owned and directed Morton Metropolis, Berners Street and followed with Agent Morton, on Dover Street.
2012 found Morton opening Serena Morton gallery at Canalside, 385 Ladbroke Grove and in 2014 she consolidated her West London position by opening her second Fine Art space at 343 Ladbroke Grove. Between 2015-2017 Morton joined forces with David Hill to form Morton Hill, a gallery dedicated to photography and co-owned with Hill, adjacent to 343.

Serena Morton exhibitions have repeatedly won critical acclaim and she has a track record of identifying emerging artists.